what are the statistical tools for data analysis

A number of existing methods were found, but there is no consensus as to which methods are preferred as the standard methods for statistical analysis in DTA IPD-MA. An increasing number of DTA systematic reviews with IPD-MA have been published in recent years, but there is much variation in how these IPD-MA were performed. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.Background: Individual patient data meta-analyses (IPD-MA) are regarded as the gold standard for systematic reviews, which also applies to systematic reviews of diagnostic test accuracy (DTA) studies. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Finally, there is a list of articles employing the technique that can be used for further reading.

Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations.

With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis.Įach chapter contains a brief description of the technique, followed by the possible marketing research applications. Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior.

What are the statistical tools for data analysis