Those 150,000 sales probably made anywhere from £1.125million to £3million for the club. Shirts usually make clubs relatively little money per sale. There was much purring about PSG selling 150,000 Lionel Messi shirts in seven minutes to net the club over 20 million quid. The sale of shirts is often sold to us as a valuable commercial asset. £2.16m per year which will pay half of one of the better paid player’s wages. No-one would opt to have Fun88 despoiling the shirt if there wasn’t some massive financial reward for doing so, would they?Īnd yet the initial three-year deal was only worth £6.5million. Ranking all 20 2021/22 Premier League home kitsĪwful, but then it’s all about the money they bring, isn’t it? It must be. And yet it was all but ignored, even though this is a company that on their website erroneously implores you to ‘experience the loyalty, spirit and tenacity of the Toon Army (and its fans) while taking up some up some (their typo) terrific betting opportunities’.

Stripes too wide, collar too small or too big, all valid style observations, but having Fun88 across the front seems the biggest design factor of all. However, none mentioned that it has Fun88 and some Chinese writing across the front. Some thought it was awful, others quite good. I was reading a Newcastle United forum discussing their new variation of the famous black-and-white stripes. This endless churn of re-styling of shirts has become part of football’s way of life. Many of you love to buy a new one for the new season, believing you are supporting the club financially as well as spiritually by buying official merchandise. A great new season, another great new shirt, another great new away shirt, another great new third shirt.

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